Online Training for Guides and Tour Businesses


Online Training for Guides and Tour Businesses
Be a Better Guide in 120 seconds

Hi. I'm Kelsey

I help tour leaders and tour businesses create unforgettable experiences for their guests. We share resources and have an online academy for building a successful, thriving, and sustainable tour business. Welcome to the Community!

Why are we doing this?

We believe that anyone, anywhere can create incredible experiences for travellers. Plus, life is too short for boring! We want to help you share your passions and give people memories of a lifetime.

Our Online Training

Free Training Videos

Every week we sit down for 3-4 minutes and discuss ways to be the best tour leaders we can be. Short and sweet – fun and practical.

Enlightenment Guaranteed.

The Be a Better Guide Academy

In depth coaching, step-by-step video instruction and the tools you need to change people’s lives.

Perfect for tour and activity businesses, independent guides or tour leaders who are ready to take their game to the next level.

Programs for Entrepreneurs
Lead Amazing Tours

Lead Amazing Tours

A Step-by-Step System to Give Unforgettable Experiences, Get Rave Reviews and Earn More Customers. Everything you need to build a thriving tour or activity business.

Programs for Teams and Groups
Extraordinary Guiding - Training for Teams

Extraordinary Guiding - Training for Teams

Want your entire team to learn from our world-class tour guide trainers? No problem! We’ll help inspire your leaders so you can focus on growing your business.

Custom Online Training Portals
Tourism Training: Made-to-Order

Tourism Training: Made-to-Order

Whatever your tourism business training needs, work with us to create a completely custom-built, branded, online learning portal. Choose from our existing catalogue of training modules and then supplement them with whatever resources you choose!

Speaking, Consulting and Workshops
In-dept, Engaging and Always Fun

In-dept, Engaging and Always Fun

We work with organizations, companies and conferences around the world to deliver engaging, live sessions on how to lead unforgettable tours. We supply practical, real-world advice that gets results – delivered in our trademark entertaining and inspirational style.

Praise for Be a Better Guide

"I am approaching my thirty-year mark as a guide and every offseason I take a class or course of some sort to attempt to improve my skills as a guide - and Kelsey's has been the best of them all! Tons of content and lots of tips to improve my tours."

21 – Brenda Schwartz

"As a first time tour guide, I really needed some help understanding the important elements of being the best that I could be. Kelsey's training provided me with tips and tricks that I had not considered and gave me confidence that I was on the right track."

10 – Emily Araman Cropped

“Kelsey’s online training has really helped underpin our own training and coaching sessions. If you are looking for simple, clear ideas and actions on how to improve your guiding ability then I highly recommend checking out Be a Better Guide."

11 – Ruth Franklin – Be A Better Guide Tour Guide Training Review

“Lead Amazing Tours has given us a structured approach to learning our industry and kicking off our business planning. The program has helped keep things in perspective and given us all the confidence we need to kick off our tour business. Thanks, Kelsey, for such a user-friendly educational resource!"

25 – Sara And Josh Walker – Photo

"Kelsey has EASILY the best training videos and material for tour guides, anywhere. Any time a guide comes to me for advice I just point them straight to Be a Better Guide"

19 – Matt Newton

"Be a Better Guide is an amazing initiative and a powerful tool for achieving excellency within the tourism industry. We’re proud to collaborate with Kelsey : his wonderful energy is just contagious!"

14 – Eric Mangin – Be A Better Guide Testimonial – Tour Guide Training
Want to hear from more graduates of our training programs? Click here!
Associations, Awards and Press