Kelsey Tonner Profile Photo – Square And Small

KELSEY TONNER - Founder & Lead Trainer

Professional Bio

Kelsey Tonner is an experienced, global tour guide and founder of the Be a Better Guide Project, a movement that brings together tour guides and tour operators from around the world to learn from one another. His mission is to help anyone, anywhere, create extraordinary experiences for travellers.


With over ten years experience in the industry he has led trips in over fifteen different countries from Europe to the Americas and from Asia to North Africa. He has been a wilderness trip leader, a dog-sledding guide, a volunteer coordinator in an Inuit community and spent four years leading hiking, biking and multi-sport trips with Backroads Canada. He has visited over sixty countries and set foot on all seven continents.


In 2015 Kelsey was chosen from thousands as one of eight shortlisted guides for the Wanderlust World Guide Awards. With practical yet wisecracking advice, Kelsey inspires a global community of professional tour leaders and businesses to give people memories of a lifetime, and helps them earn more money while doing it. Read more:

UnProfessional Bio

As a Canadian to my core, I simply adore being in nature. Camping, biking, hiking, paddling, skiing – you name it. If it can be done outside, chances are I love doing it! I enjoy ultimate frisbee, playing guitar and exploring the history of ideas. Everyday I strive to live an adventurous life and building an online business is now a big part of that adventure. Working on the Be a Better Guide Project with my incredible wife Sarah enables us to continue to explore the world. I love coaching, mentoring and inspiring others, and I am always up for making new friends.



Professional Bio

Sarah Basssendale is one of the Lead Trainers at the Be a Better Guide Academy and has 10+ years of tour leading experience. She has led trips in over 25 different countries around the world and worked as a tour guide trainer, trip design specialist and tourism consultant.


Sarah has studied with storytelling masters Professor Hannah Harvey from East Tennessee State University and the New York Times best-selling author Professor Tilar J. Mazzeo. For years Sarah’s passion for crafting narratives has helped her find out what works, and what doesn’t when telling compelling stories on tour.


She specialises in practical, down-to-earth techniques for guides, tour leaders, and activity businesses. With warmth and good humour, Sarah inspires tourism professionals from around the world to tell engaging stories, captivate their audiences and ultimately earn better reviews.


UnProfessional Bio

My happy place is petting animals. Given the opportunity, I will approach any animal anywhere for a good pet. I also love exploring new places, meeting local characters and learning their stories. I have a passion for small tucked away places that only the locals know about and I adore both small, decadent restaurants and simple roadside shacks when it comes to eating yummy foods. You’ll often find me on adventures far into the wild or meandering along mountain trails with my husband Kelsey.