Lead Amazing Tours: An Introduction


A Step-by-Step System to Give Unforgettable Experiences, Get Rave Reviews and Earn More Customers


I'm thrilled you’re interested in our Lead Amazing Tours Coaching Program.

Whether you’re launching a brand-new business or taking your existing tour company to new heights, we’re here to help turn your tour business into a 5-star review machine.

Our online program will give you a complete blueprint of what the most successful tour companies on the planet are doing right now.

With our step-by-step system at your side, you'll ask the tough question that every tour business must face: 'Is my tour or activity truly extraordinary?'

We've enrolled companies and guides from over 40 countries around the world, and seen them refine, develop and grow their tour and activity businesses in ways they never thought possible.

We would simply love to help you do the same!

SORRY, registration for the Lead Amazing Tours Program is presently CLOSED. 

We accept enrolments only a few times each year.

Want to be notified the next time the program is open? Leave your name and email address and we'll keep you up to date.

**If you feel strongly about being enrolled in the Lead Amazing Tours Program and don't want to wait for the next round of registration. Reach out to support@beabetterguide.com and we'll review your request**

The Be a Better Guide difference. 

“Be a Better Guide’s online training has really helped underpin our own training and coaching sessions. If you are looking for simple, clear ideas and actions on how to improve your guiding ability then I highly recommend checking out Lead Amazing Tours."

Ruth Franklin, Founder and Sales Director, Secret Paradise Maldives


This self-paced, online training program is designed to show you, step by step, how to give your guests the experience of a lifetime, build a steady stream of 5-star reviews, and ultimately sell more tours. 

The core curriculum is based on the six pillars of leading amazing tours. The course also includes advanced trainings in generating more revenue, managing online reputations and much more. 

Learn on your own terms - at your own pace

Be a Better Guide As seen in:


We’re honored to have so many outstanding reviews from our graduates and global community of passionate tour guides, past and present, who can attest to the power of the program. Read even more inspiring stories here.

Svetlana Salenik - “Be a Better Guide is really instructive, inspiring and intelligent. I put into practice everyday what I learn from their videos.”

Matt Newton - “Kelsey has EASILY the best training videos and material for tour guides, anywhere. Any time a guide comes to me for advice I just point them straight to Be a Better Guide”

Debbie Hadley - “I watched all of your training videos a few weeks ago and I just wanted to let you know that I have had my tips increase incredibly! Thank you so much for your guidance…I can honestly say that it has made me enjoy my job more than ever.”

About Kelsey Tonner

Founder of Be a Better Guide + Lead Trainer

Kelsey Tonner is an experienced, global tour guide and founder of the Be a Better Guide Project, a movement that brings together tour guides and tour operators from around the world to learn from one another. His mission is to help anyone, anywhere, create extraordinary experiences for travellers.

In 2015, Kelsey was chosen from thousands as one of eight shortlisted guides for the Wanderlust World Guide Awards. With practical yet wisecracking advice, Kelsey inspires a global community of professional tour leaders and businesses to give people memories of a lifetime, and helps them earn more money while doing it. 

Join the Be a Better Guide Community!  

A group of 3000+ tourism professionals, guides, and business owners learning from one another everyday. Enter your name and e-mail below, we'd love to meet you!

Give Unforgettable Experiences, Get Rave Reviews and Earn More Customers



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