We’re honoured to have dozens of outstanding reviews from our graduates and a vibrant, global community who can attest to the power of our programs.

"Would I recommend that you sign up for Lead Amazing Tours? Hell Yes! Absolutely. Without a shadow of a doubt."


Della Tours Israel

"After seven months in Lead Amazing Tours we are number #1 on TripAdvisor, we get crowds of happy customers everyday, and receive a steady flow of positive reviews!"


Tbilisi Free Walking Tours

"Being a part of this course is one of the best investments I’ve made in my business."


City Tours Detroit

"We haven’t looked back since joining the Lead Amazing Tours Program. Our bookings have actually risen and our profitability has also increased into the bargain!"

Stephen Turner

Mop Top Tours - Liverpool's Favourite Beatles Tour

“We found the price really affordable and loved that we could study at our own pace, in our own place. Thanks Kelsey for such a great, user-friendly educational resource."

Sara and Josh Walker

Coffs Coast Surf Tours

"Not only are you enrolling for a study course, but also joining one of the largest support networks out there for tour operators and their guides. Go for it!"

Ruth Franklin

Secret Paradise Maldives

Real Guides. Real Businesses. Real Results.

"I watched all of your training videos a few weeks ago and I just wanted to let you know that I have had my tips increase incredibly! Thank you so much for your guidance...I can honestly say that it has made me enjoy my job more than ever."

Debbie Hadley

Philadelphia, USA

"Kelsey has EASILY the best training videos and material for tour guides, anywhere. Any time a guide comes to me for advice I just point them straight to Be a Better Guide"

Matt Newton

CEO and Founder Tourism Tiger

"Hello Kelsey, I just wanted to take a minute to tell you how pleased I was with the content of your Lead Amazing Tours online coaching program. I am approaching my thirty-year mark as a guide and every offseason I take a class or course of some sort to attempt to improve my skills as a guide - and yours has been the best of them all! Tons of content to improve my skills and tips for managing groups and challenges better."

Brenda Schwartz-Yeager

Alaska Charters and Adventures

"The Lead Amazing Tours program goes way beyond the scope of guiding and addresses many issues that every tour guiding business must face (How to promote themselves better, how to set up winning websites, etc.) I definitely recommend signing up as it will open up your horizons. The added value is Kelsey's long experience in the field, along with his warm and friendly personality."

Della Meyers

Della Tours Israel

"As a first time tour guide, I really needed some help understanding the important elements of being the best that I could be. Kelsey's training provided me with tips and tricks that I had not considered and gave me confidence that I was on the right track."

Emily Araman

Cruising Cairns Bike Tours

“Kelsey's Lead Amazing Tours training program is ideal not only for new starters to the tour guiding business, but also a valuable refresher for the experienced 'old hand’. For new starters, this training will not only give you a sound foundation of great business practices, but will also help you avoid the pitfalls all tour guides face."

Stephen Turner

Moptop Tours - Liverpool, UK

"I so enjoyed learning from your Lead Amazing Tours program. You have provided many, many ideas for our upcoming season at Twilight Walking Tours!"

Jim Couling

Michigan, USA

If you are considering joining the program I would suggest you do so! It's not a huge investment for what is provided and the course is structured so that you can do it in your own time, with no deadlines to meet. The inclusion of other experts in the industry has been fabulous! 

Lee-Anne Harris

Walk Brisbane

"Big smile, :-D ,I just registered and I’m looking forward to becoming a better guide. I just had a look around inside - your program is awesome! So glad I found it. Best regards all the way to Vancouver from Helsinki, Finland"

Joseann Freyer-Lindner

Helsinki, Finland

Join today and leverage the power of your fellow Academy members to grow your business, get more rave reviews and sell more tours.

Your Global Support Network.
Join tour businesses, guides and activity operators from over 35 different countries around the world!

Lead Amazing Tours is the best video-based course for tour leaders I have seen to date. Kelsey grabbed my attention and kept me focused just like a true tour guide should!! It's practical, down-to-earth and has the potential to truly transform your business.

Nick Manning | Sydney, Australia 

Best-Selling author of How to be a Tour Guide

Kelsey's training is a good way to learn from an experienced tour leader and tourist guide. His explanations are short, easy to understand and hit the very core of the subject matter. With examples cited in every video it's easy to put his advice into practice.

Vesna Barisic |

Dubrovnik, Croatia

Kelsey's training is full of amazing reminders, even for veteran guides, of skills we need to brush up on, practice or learn. His videos are super funny and short, perfect for busy people!!

Courtney Davis |  Canmore, Alberta

Emergency Dispatcher, Parks Canada

Kelsey's training helps transform ideas into actions. I highly encourage any tour leader to have a taste and experience these training videos for themselves. 

Sonam Wangdi | Thimphu, Bhutan 

Guide Association of Bhutan

"Kelsey is delightful to work with. He brings years of expertise and passion to his training, and it's easy to see how much he cares about educating and helping tour operators and guides deliver exceptional experiences."

Ashmi Pathela |

Senior Marketing Manager at ZOZI

Kelsey, I have recently stumbled into "Be a Better Guide" and everything you're doing is not just brilliant, but it's beyond useful and insightful. I'll be reading all your weekly newsletters and following closely. Thanks in advance from a small business tour operator.

Christopher Arrañaga |

Orange County Ghosts and Legends Paranormal

After I graduated from tourism studies in college, I created my own tour guide company. I quickly realized that there were no good training materials on the web, but Kelsey really solved this problem! His training videos are funny, clear and knowledgeable. Be a Better Guide not only helps my tour guiding skills but my tourism business as well.

Marie-Pierre Lessard |

Nomad Tours Quebec

How to be a better guide? That was what I was asking myself, and I found the answer: Kelsey Tonner. His videos and comments engaged me right away because they are so amusing and practical. Kelsey shares his knowledge generously and encourages contributions from everyone. I'm thankful to have found Be a Better Guide and I can't wait for the release of the new courses.

Frederica Raso |


"Kelsey’s guide training videos are great. Each has an important point to make, told in the imitable Kelsey style. Well worth your time!"

Paul Melhus

 CEO Toursbylocals.com

"Kelsey’s training videos are not just awesome for guides starting in the business, but also a great opportunity for experienced guides to review their own techniques and gain more consciousness about the way they work. The videos are well thought out and always fun!"

Marta Laurent Veciana

Forever Barcelona

"Be a Better Guide is an amazing initiative and a powerful tool for achieving excellency within the tourism industry. We’re proud to collaborate with Kelsey : his wonderful energy is just contagious!"

Eric Mangin

Founder and CEO U2Guide.com

"Kelsey's training videos are packed with handy tips and tricks to improve your tours or activity on the spot. His training is a must for tour guides or anyone else dealing with customers in the tourism industry."

Niek Dekker

Marketing Manager, Rezdy

“Kelsey’s online training has really helped underpin our own training and coaching sessions. If you are looking for simple, clear ideas and actions on how to improve your guiding ability then I highly recommend checking out Be a Better Guide."

“Lead Amazing Tours has given us a structured approach to learning our industry and kicking off our business planning. The program has helped keep things in perspective, reduces the “overwhelm-ment” and given us all the confidence we need to kick off our tour business. Thanks, Kelsey, for such a user-friendly educational resource!"

Sara and Josh Walker

NSW, Australia

Programs for Individuals. Programs for Teams.

Want access to our premium training materials, but with more options and flexibility? Consider our made-to-order custom online training portals!