Our Team

Rockstars Of The Tour Sector

Fully rockstars, partly magicians, our team members have the track-record, motivation and tricks up their sleeves to grow our clients’ tour businesses. They scour the globe to uncover little-known strategies and best practices that generate growth for tour businesses and align with the Guest Focus Formula™.

Best of all, our team won’t come to you with theories and ideas, but battle-tested ways for growing your business. That’s because our coaches are not just teachers, but active tour business operators themselves!

In launching Guest Focus, we developed a coaching program that we — as guides and tour operators — wished had existed to support our growth plans.

Helping tour operators succeed is our professional joy. Seeing struggling operators transformed into confident business owners gets us out of bed in the morning.

Kelsey Tonner
Founder & Lead Coach

Kelsey is the founder of Guest Focus and the Be a Better Guide Project.

Read more about Kelsey >

Chad Krolouski
Director & Lead Coach

Chad is an experienced tour leader, trainer and tour business consultant.

Read more about Chad >

John LaVerne
Tour Business Coach

John founded Bulldog Tours in 2001 as a hobby with a goal of helping preserve his hometown.

Read more about John >

Jessica Gregory
Marketing Coach

Jess began her journey into tour operations by building websites with Tourism Marketing Agency,

Read more about Jessica >

Catherine Wilhoit
Tour Business Coach

Born and raised in Charleston, SC, Catherine began her 18-year career in tourism

Read more about Catherine >

Simon Burke
Tour Business Coach

Simon began his career in tourism as a tour guide with Fat Tire Tours – Paris.

Read more about Simon >

Ana Ines Figueroa
Tour Business Coach

Ana is a vibrant tour business coach with a rich tapestry of experiences across South America and beyond.

Read more about Ana >

Angela Shen
Tour Business Coach

Angela Shen is a proven business builder with deep roots in entrepreneurship and brand management.

Read more about Angela >

Jess Jeacle
Tour Business Coach

Originally a high-school teacher in Melbourne, Australia, Jess fell into tourism by accident while spending a sabbatical year in Paris. 

Read more about Jess >

Midgi Moore, CCTP
Tour Business Coach

Midgi is the owner and Chief Eating Officer for Juneau Food Tours and Taste Alaska!

Read more about Midgi >

Tim Kreutzer
Tour Business Coach

As a native of Colorado, Tim was introduced to the world of outdoor recreation at a very young age.

Read more about Tim >

Dave Kratt
Tour Business Coach

After receiving my Applied Degree in Ecotourism & Outdoor Leadership from Mount Royal University in Alberta, Canada, I have made a living for the past 20 years in the alternative tourism industries. 

Read more about Dave >

Staci Giovino
Tour Business Coach

A Colorado native, Staci left a job she loved designing dental offices and funeral homes, to accompany her husband on a job transfer to the Central Coast of California in 2009.

Read more about Staci >

Casey Hanisko 
Tour Business Coach

Casey is the founder and owner of Casey Hanisko LLC, which focuses on leadership and business coaching and adventure travel marketing and sustainability consulting. 

Read more about Casey >

Yaron Burgin
Tour Business Coach

Born in Israel, Yaron’s passion for the travel industry came from traveling – traveling extensively  throughout Asia, Central America, Australia & Europe, both as a backpacker and with his family. 

Read more about Yaron >

Why Tour Operators Engage Us When They're Ready To Start Or Grow

There are many reasons, but here’s a handful of the commonly-mentioned ones:

We have industry-specific experience.

Tour businesses come with a vast array of nuances that other industries simply don’t have. For example, tour booking software selection criteria, recruitment methods for tour guides, filming inspiring tour videos, writing engaging tour descriptions and many, many more.

We guarantee our work.

You’ll earn back your investment in our coaching program or we’ll keep working for free until you do. Learn more.

We have a proven methodology for growing tour businesses.

We were the first company in the world to develop and trademark a methodology for sustainably growing tour businesses — the Guest Focus Formula™. This methodology is the result of hundreds of years industry experience, combined with lots of trial and error.

We achieve great results, it’s that simple.

Some consultants and agencies talk a good game, but we actually increase revenue and profits for tour businesses. Our approach is proven as evidenced by our client testimonials.

We’ve worked with tour businesses just like yours.

We have the advantage of having grown thousands of tour businesses, in over 75 countries, working with businesses from start-up stage to $500K+ in revenue. This means that regardless of the tour, activity or experience you’re selling there’s a good chance we have experience developing and marketing something similar. Experience counts.

We’re the recognized authorities on growing tour businesses.

In fact, our founder Kelsey Tonner is a regular speaker at industry conferences worldwide having presented 20+ keynotes and presentations. Check out Kelsey’s presentation at Arival 2018 in Las Vegas (apologies to James Brown for the hip rotations)

Free Strategy Call

Book a FREE 45-minute call with one of our tour business coaches to review your goals, explore your challenges, and receive actionable steps to grow your tour business